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Guide to running A/B tests

Guide to running A/B tests

 This week I want to talk about A/B testing. So a is for apple, b is for ball ( I'm kidding) A/B testing is a way of comparing two versions of a webpage against each other to find out which one produces better results. It's a great way of testing new concepts, ideas...

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I’ve done this way too many times!

I’ve done this way too many times!

I'll start designing my new site. I'll keep chopping and changing. 6 months pass. You're almost there, but then you see a site you like more, you change direction again. Eventually, it ends up bottom of your todo list. "Perfection is the enemy of progress." -Winston...

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The biggest mistake I keep seeing

The biggest mistake I keep seeing

An online store asked for help. They wanted to find out their home page was loading at a snail's pace.  Anyone landing on the site would have to wait 12 seconds.  No one waits that long. The main culprit was the carousel. With its ten slides, huge images and dizzying...

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How to improve your website’s readability

How to improve your website’s readability

Did you know that your website visitors will read between 20% to 28% of your text?  People don't read websites. They scan them. They look for what they need, and they skip the rest. So the trick is to make the content scan friendly so that your customers read the bits...

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Avoid the Space Invaders

Avoid the Space Invaders

What are Space Invaders? They are pieces of content that don’t have any purpose and are merely there to fill up space on a website.

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Is your website harming your credibility?

Is your website harming your credibility?

Experiments have shown that users will judge a web site's credibility in as little as 3 seconds. If you're not making a good impression, there won't be a second chance. So how do you make your website credible and trustworthy? Your site needs to look professional. Ok,...

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