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The biggest mistake I keep seeing

The biggest mistake I keep seeing

An online store asked for help. They wanted to find out their home page was loading at a snail's pace.  Anyone landing on the site would have to wait 12 seconds.  No one waits that long. The main culprit was the carousel. With its ten slides, huge images and dizzying...

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How to improve your website’s readability

How to improve your website’s readability

Did you know that your website visitors will read between 20% to 28% of your text?  People don't read websites. They scan them. They look for what they need, and they skip the rest. So the trick is to make the content scan friendly so that your customers read the bits...

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Avoid the Space Invaders

Avoid the Space Invaders

What are Space Invaders? They are pieces of content that don’t have any purpose and are merely there to fill up space on a website.

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Is your website harming your credibility?

Is your website harming your credibility?

Experiments have shown that users will judge a web site's credibility in as little as 3 seconds. If you're not making a good impression, there won't be a second chance. So how do you make your website credible and trustworthy? Your site needs to look professional. Ok,...

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